H&R Block picks firm to lead digital marketing, data for major initiative
H&R Block Inc. selected a New York-based company to help spread the word for its new five-year business plan.
The Kansas City tax services company picked Gale as its agency of record for digital, CRM, media planning and buying and data analytics for its Block Horizons 2025 effort, according to a release. The value of the deal was not disclosed.
Block Horizons is a plan focused on three areas where H&R Block sees the most opportunity for growth — services for small businesses, financial products…