Crown Media Family Networks said it is taking the new name Hallmark Media.
The California-based unit of Hallmark Cards Inc. made the announcement at a meeting of the Television Critics Association. In a Wednesday release, unit CEO Wonya Lucas said it only made sense to lead with the “iconic” Hallmark name.
The tie between Crown Media and its Kansas City-based parent wasn’t exactly hidden before. The unit operates the Hallmark Channel, Hallmark Movies & Mystires and Hallmark Drama television…Crown Media dons the Hallmark name for itself
Crown Media Family Networks said it is taking the new name Hallmark Media.
The California-based unit of Hallmark Cards Inc. made the announcement at a meeting of the Television Critics Association. In a Wednesday release, unit CEO Wonya Lucas said it only made sense to lead with the “iconic” Hallmark name.
The tie between Crown Media and its Kansas City-based parent wasn’t exactly hidden before. The unit operates the Hallmark Channel, Hallmark Movies & Mystires and Hallmark Drama television…