The boots brand already is clinching wins, including unseating a longtime sponsor of a respected and fast-growing national rodeo association. Hyer Boots traces its roots to 1875 and lost its way (and its trademark) in the 1970s, but a descendant of the founder has brought the company back to life and is seeing solid early returns.Resurrected Hyer Boots lassos cowboy boot retailers nationwide, coveted sponsorship
The boots brand already is clinching wins, including unseating a longtime sponsor of a respected and fast-growing national rodeo association. Hyer Boots traces its roots to 1875 and lost its way (and its trademark) in the 1970s, but a descendant of the founder has brought the company back to life and is seeing solid early returns.