Selfie venues aren’t just for teens and social media influencers craving a perfect pic for Instagram. They’ve become a coveted branding tool for businesses, including Capitol Federal Savings Bank.
For the Topeka-based company, sponsoring a selfie venue exhibit in Leawood’s Park Place helped it tackle a challenge: effectively targeting Generation Z, said Julian Parreno, an interactive development specialist at Capitol Federal. After reading an article about The Selfie Boutique, the team pitched…How these KC venues are more than just a #selfie
Selfie venues aren’t just for teens and social media influencers craving a perfect pic for Instagram. They’ve become a coveted branding tool for businesses, including Capitol Federal Savings Bank.
For the Topeka-based company, sponsoring a selfie venue exhibit in Leawood’s Park Place helped it tackle a challenge: effectively targeting Generation Z, said Julian Parreno, an interactive development specialist at Capitol Federal. After reading an article about The Selfie Boutique, the team pitched…