Resurrected Hyer Boots lassos cowboy boot retailers nationwide, coveted sponsorship
The boots brand already is clinching wins, including unseating a longtime sponsor of a respected and fast-growing national rodeo association. Hyer Boots traces its roots to 1875 and lost its way (and its trademark) in the 1970s, but a descendant of the founder has brought the company back to life and is seeing solid early returns.